Back from speaking at the Wine Institute
California’s New Generation Vintners & Growers … is what they named it, and it was an amazing event.
The name aptly describes what it was about, and I was graciously asked by the Wine Institute to speak on the “Hip & Trendy Marketing” panel. Rather amazing considering that I haven’t made a blog serious post in weeks. Lolz!
But in truth it was a very well-conceived event, and I think the Wine Institute deserves great credit for their ambitious efforts to have next generation winegrowers engage the wine trade and media so actively and effectively. Their interest in myself and Miramonte is rooted in our willingness to engage new technologies like Twitter, Facebook, Myspace (yes, Myspace), and to use lifestyle events to help market our brand.
My panel mates included Cheryl Murphy-Durzy of Clos LaChance, Nicholas Miller of Bien Nacido Vineyards, Judd Finkelstein of Judd’s Hill, and our panel moderator, Courtney Cochran, Personal Sommelier & Wine Consultant. Each of them are actively involved in new and innovative marketing methods, I learned a great deal from them all.
If you haven’t had a chance to follow the trip, more info will be posted soon. In the mean time, here’s a brief preview, compliments of myself and Joel at www.beinggringo.com.
See you soon,
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